creativity, innovation, intuition, originality.

AREA98 S.r.l developed from Area S.r.l’s twenty years’ experience in the eyewear sector. AREA98 Srl stands out in the eyewear market for its constant pursuit of innovation and the vibrant creativity of its collections.

Dynamism, product culture, international design.

AREA98’s registered offices and operations unit in Pavia di Udine is housed in the elegant Villa Caiselli in Cortello, a beautiful, 17th-century noble residence built on the ruins of an earlier, Lombard edifice. The company’s administration offices and design centre are set in grounds of over 50,000 sq. metres (538,000 sq ft) in a setting displaying a perfect balance of classic and contemporary styles.

Thanks to its constantly growing business in the major European and non-European countries and with a strong presence in the east-Asian market, AREA98’s operations are focused mainly on the international marketplace. Today, exports account for 90% of the company’s turnover.